Project Description

Categories: Retail

Via Gian Battista Vico 42
20123 MILANO


Rethink your definition of reality

Founded in 2015, inVRsion was born from the intuition of the potential of Virtual Reality for Retail and from the desire to take part in the innovation process of a sector which is currently going through manifold challenges.
inVRsion’s main solution, ShelfZone®, is the awarded software that enables brands and retailers to simulate stores, products and the shopping experience in hyper-realistic, immersive Virtual Reality.
The realism of inVRsion’s SAAS solutions is perfect for trade marketing activities and for consumer and shopper research. inVRsion is pushing its technologies also in the digital twin production (SKU 2D/3D digitalization) and in the upcoming evolution of e-commerce: v-commerce.


1° LIFTT Investment

Date: 30/04/2020
Status: Completed

Development phase: Start-up

TOTAL funding: 3 M€
LIFTT funding:  500 k€

LIFTT Project Manager