Rubber Conversion was established in 2017 in Cerea (Verona, Italy) and patented a cutting-edge industrial technology for rubber devulcanisation. The start-up created a proprietary technology for the production of mixtures of devulcanised rubber of the highest quality, free from harmful chemicals and with low environmental impact. These compounds, realized from post-consumer products, including end-of-life tyres and production waste, can be used in significant percentages in new rubber products and goods, and represent an effective solution to optimise sustainability in the production cycle, reducing virgin raw materials use.
The recycled rubber market is growing constantly, with a European requirement of about 200 thousand tonnes per year and a trend set to quintuple in the next 25 years. Its growth will be primarily driven by new European and international regulations, which encourages end-of-life products integrated management, aiming at greater sustainability. Today, annual European production waste from rubber processing industry exceeds 150 thousand tonnes, which can be destined for reuse rather than for disposal or energy recovery. Rubber Conversion provides both closed cycle solutions for production waste recovery, and produces – starting from feedstock of post-consumer products such as end-of-life tyre powders and granules – devulcanised compounds that retain most of the original raw material static and dynamic properties.
The start-up was co-founded, and still maintains a strategic partnership, with Innovando, a leading company in sustainable and innovative industrial waste management, which provides management compliance services, consulting, logistics and IoT solutions to implement end-of-life consumer product management programs and alternative fuels.